A wedding, vows, a dress and double Big Mac — this seems to be a very unusual combination. But, at the same time, we are so surprised by and attracted to photographs of elegant brides, grooms and their guests delightfully eating fries, and dipping them in cheesy sauce. Let's figure out why weddings and fast food are such an unusual yet alluring combination, and how modern brides can incorporate this.
Photo: Monique Baron
Why does it look so cool, bright, and eye-catching? We suspect that it's all about playing on contrasts. Look at the photo and experience two different worlds combining into one. We see the bride. She’s in a dress made from delicate fabric, with makeup and hairstyling, which took several hours to complete, she radiates ideality, accuracy, and thoughtfulness. On the other hand, there is fast food. Harmful, fatty, but so tasty — our guilty pleasure, which we enjoy when no one is looking. Isn't it a symbol of spontaneity and pure pleasure?
This trick — a meeting between luxury and pop culture - has been used for a long time. Remember how we enjoyed the episode of Sex and the City, when Carrie ordered a portion of large fries in a pink Oscar de la Renta dress. That was a challenge, representing spontaneity and freedom. The freedom of desire and a girl's right to be different. Carrie showed that she can shine at an important reception in a designer outfit, and wait for her turn at a food court with colorful walls — being truly herself.
You may also remember the 2014 Oscars ceremony, where all the famous guests enjoyed hot pizza brought directly to the ceremony. How funny it was to see your favorite actors and beautiful actresses in Haute Couture dresses, enjoying cheesy pizza and juicy burgers.
Brides do this too. The photo of singer Lily Allen in a Dior wedding dress with a burger in her hand captivated many girls who prefer unconventional wedding scenarios. We also found a lot of love stories filmed in McDonald's. For some couples, this is a reminder of first dates, for others, a way of expressing individuality. It's funny, but the notorious cheeseburger with a taste from childhood seems to reduce the pathos of the wedding day and gives the bride the freedom to be a living person, and not a perfect princess from a fictional fairy tale.
Of course, this combination is not for everyone. We are not encouraging you to celebrate a wedding in a fast food restaurant and serve french fries (although why not?). But you can safely use this technique to add a little spontaneity to your day. Pamper yourself with your friends at a bachelorette party, drop in with your fiancé at a DriveThru or order yourself a cheeseburger the morning after the wedding — it will be especially tasty then!