In 2020, the pandemic seriously affected the wedding industry: due to the spring quarantine, the season of celebrations began closer to the middle of summer, and intimate events and simple registry office ceremonies became very popular. But the changes were felt not only by wedding professionals, but also by the brides and grooms themselves.
The American wedding portal Brides has conducted research on couples' attitudes towards weddings, pandemic celebrations and marriage in general. Despite the fact that only US residents took part in the polls, it can be said that the results still convey the general mood - after all, the coronavirus has affected every country.
Attitudes towards marriage
— 55% of those surveyed admitted that the pandemic has changed their ideas about marriage
— 82% said their desire to get married is now even stronger than before the pandemic
Men and women who participated in the survey said that the awareness of the value of marriage came to them precisely during a difficult time of the pandemic. The course of life changed dramatically, uncertainty appeared, along with fears of the future - and many felt how important it is to have a loved one next to them, whom they can rely on. Some of those surveyed said that at this moment they felt that close relationships are the most important thing that they have, and even began to take wedding vows more seriously.
Attitudes towards marriage
— 81% of those surveyed said the pandemic has changed their wedding expectations
— 36% got married during a pandemic, but most postponed their celebration - according to the statistics, every 2 out of 3 couples made the decision to postpone
The coronavirus ruined many wedding dreams: many had to abandon their celebration abroad or reduce the guest list. Those who were not ready to replace their dream wedding with something simpler, postponed everything to a later date - and this was the majority. There are also couples who have divided the "wedding" into two stages - registration in the registry office this year and a large-scale celebration next year. Unfortunately, we cannot estimate how many people chose this scenario: this data was not included in the study.
About weddings in 2021
— 87% say that they will leave already purchased suits and wedding dresses to their celebration next year
— 23% hope to host a celebration abroad in 2021
— 26% are going to increase their wedding budget
With the outfits, everything is clear: you will not want to exchange your "dream dress" for another, only if the bride's taste or figure does not change dramatically. With overseas weddings the situation is the same: those who have rescheduled a wedding due to the inability to organize it in Como or in a French chateau are ready to wait for the sake of their dream. And, obviously, there are couples who want to make the celebration especially beautiful, large-scale and memorable after going through quarantine. And we totally understand them.